Bridging the gap between sports and career? Expected. Arbitrary. Compulsive. Lame! Let’s find another way. Let’s communicate sports in a way that is unexpected. Impactful. Impulsive. Motivating. Yeeeah! Let’s transform the ESAB (Brandenburg State European Sports Academy) into a Love Brand with a club spirit, and sports fans into brand ambassadors. Because one thing is clear: We live for sports! And what’s more: We are all sports fans!