The sweeping panorama in Hall 1 of the Hanover Fairground Convention Centre is a beauty to behold. Film-covered windows in CI colours offer a visionary 360-degree view, reinforcing the claim of the IAA brand: “Driving tomorrow”. Martin Kautz handles the bar and presides over the activities with wit and charm. A poetry slammer takes us on a lyrical journey into the world of tomorrow, before Federal Minister Andreas Scheuer opens the IAA Commercial Vehicles trade fair with his picture of the future.


Verband der Automobilindustrie e. V.


Florian David


Conception, Planning & Realization, Documentation