Express a clear and credible commitment to the railway system everywhere, above all in the new HR campaign. Show real Spitkze employees who throw their heartfelt passion and dedication into their work and build careers in a field with a long-standing tradition of innovation. All that with absolute clarity in terms of vocabulary and visual language:
We are authentic and we take charge.
We create connections.
We are railway workers with the blood of railway workers in our veins!
We are the rails that make the railway!