When all of Germany’s big brands (and all the little ones who want to be big one day) get together to swap ideas, network and share success stories, while the German Chancellor and other key political figures also have their say and rbb news and radio presenter Volker Wieprecht keeps things moving along on stage with his witty banter, it can only be another annual meeting of the German Brands Association, the industry gathering of branding professionals. VATERBLUT was there, of course.